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Whitepapers : Multiple Domain Name Registration |
Multiple Domain Name
Registration
There are several different reasons for buying multiple
domain names, and each reason has its own set of advantages
and uses.
I've written quite widely before about how to choose
the best domain name for your business. It is also a
good idea to secure alternate versions of your primary
domain name as a means to avoid competitors from trying
to squeeze in on your name and branding efforts. Buying
multiple domain names is a great strategy that can be
used to capture additional type-in traffic, secure other
branding avenues you may wish to pursue, or simply to
avoid your competitors from securing them.
Type-In Traffic
URLs are purchased simply to capture type in traffic.
Type-in traffic is when someone goes to the address bar
of their web browser and kinds in creativewebsols.com
instead of performing a keyword search on a search engine.
Securing domain names with a fair amount of type-in traffic
can be a great boost to sales. If you sell bean bags,
your main URL might be creativewebmall.com. To capture
potential type-in traffic you might also secure and redirect
the following:
Misspellings
It is always a good idea to secure potential misspellings
of your domain name. I currently did a radio interview
and at the end of the interview I provided my domain name.
Unfortunately I did not take the time to actually spell
it out. Upon realizing my error, I immediately went out
and purchased multiple spellings of my URL to redirect
to my main site.
This permitted me to capture all traffic from any listeners
that may have had a different spelling of my site in mind,
which increased my visitor rate from those who listened
to the broadcast substantially.
Along with misspellings you must also consider purchasing
plural and/or singular versions of your domain.
You're Creativewebstore.com
If you are in a highly visible industry you might want
to consider getting you're creativewebstore.com.
Many years ago someone put up an anti AOL website at creativewebsols.com
(You can see a version of this at http://creativewebsols.com/
http://creativewebmall.com/.
)
Who might do such a thing? A disgruntled x-employee, a
customer who had a bad experience or even a former spouse
or partner. Setting up and hosting an online site is relatively
easy, and often bad press travels a lot further with a
little effort than good press with a lot of effort.
There are some important drawbacks from trying to capture
all negative versions of your domain name. You'll have
to grab all hyphenated, non-hyphenated, plural, and misspelled
variations. That can be quite a bit. Take that even a
step further, you'll want to buy the .net, .org, .info,
.biz and .us (or your country code) variations. Don't
forget your Creativewebpromotion.com
or Your Domain Really Sucks either.
Is it worth trying to get all those variations? You'll
have to choose. For some "any press is good press."
For others, not so much. In any case, someone registering
a "sucks" version of your domain name is likely
to make a legal battle that perhaps neither side wants
to engage in.
Hyphenated Versions
I mentioned above that you must not buy a hyphenated URL
for your main site. For marketing purposes, however, there
are sometimes lawful reasons to do so. My business owns
Creativewebsols.com
and Creativewebmall.com.
I purchased the hyphenated version simply to avoid a competitor
from securing it and stealing my branding. I also have
the option of using the hyphenated versions for other
marketing efforts, but I don't recommend doing so unless
you are fully conscious of the potential ramifications.
Use Proper Redirects
When setting up multiple domains such as those stated
above, it's significant that you set up each one properly.
Setting up domains improperly can lead to duplicate site/matter
penalties on the search engines which will eventually
be bad for business.
The best way of setting up many URLs is to set up a 301
permanent redirect. The 301 redirect tells the search
engine that the URL it is trying to contact has been permanently
moved to a new place, presumably your main URL. The cool
thing is that when a visitor types in the redirecting
URL they are automatically flipped to your main site.
Several online sites employ on-page JavaScript or Meta
refresh redirects, or even worse, framed pages pulling
in the main site. These methods are effective from the
user standpoint but not from the search engine standpoint.
The 301 redirect is usually the safest method of redirecting
users.
To set-up a 301 redirect you'll want to talk with your
web host, as different servers need different methods
if implementation. When redirecting multiple URLs there
is a neat little trick that saves hosting fees that you'll
want to use.
1. Take one of the forward URLs and host it on the cheap.
This is the URL that will be set up with the 301 redirect
to your main URL.
2. Take all your other URLs and park them to point to
the URL above. With this method, you pay for only one
additional hosting account ($5 at the most) and all your
URLs will automatically flip the visitor and the search
engines to your main URL. In marketing, every little bit
can help. Even if a redirected domain name only results
in one additional sale every few months, it may not be
long until that one sale is an important one. Whenever
you think of a possible domain name that might be used
to drive traffic away from your site, go grab it right
away. If the domain is already purchased I recommend keeping
an eye on it in case the owner forgets to renew it, in
which case you can buy and hold on to it for your own
advantage.
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