Whitepapers & Articles on Search Engine Optimization Tips

1. Genuine and fresh content
2. Target on keywords and keyphrases
3. Use of descriptive page titles and real page headings
4. User Friendly Url's
5. Link Building
6. Sitemaps/ Google Sitemaps/ ROR Sitemaps
7. Translating Your Website Into Other Languages

1. Genuine and fresh content

Our experience have showed us that good informative contents have huge traffic to websites and attracted visitors to visit the same site again. And then these returned visitors who liked the content eventually gave links to those sites. Good number and quality back links too attract search engine robots for allocating high page ranks to your websites.

When we talk about fresh content it means adding new content regularly. This gives visitors to revisit the site for new data. And well Search engine robots visits and indexes those websites more often say every week which update their contents regularly

And hence we have inhouse data feeders for our clients whom they can hire to help write, and edit the content send or written by them. It is very clear that consistent high rankings is not possible without good content.

2. Target on keywords and keyphrases

Many Seo companies get fast customer satisfaction by showing 7 out 10 from the list of keyphrases and keywords given by their customers by showing them graphic display that 7 of their keywords are ranked number one, 6 are in the top 10, and 3 are in the top 20 on some of the search engines. But these some search engines collectively gain only a few hits a month. Without information on what the high-ranking keywords are, the customer's site will be optimized but will not gain the traffic they are seeking. Creative Web Solution however aims at listing clients website with related keyphrases and keywords in the top search engines like google.com, google.co.in, msn.com, yahoo.com. We sign the customers trust in our contract with getting them listed within the first page of search engines and in worst case within first 20 websites listed by search engines.

3. Use of descriptive page titles and real page headings

Writing descriptive page titles means page titles should be simple, yet descriptive and relevant. It helps search engines to know what each page is about more faster and easier. Good search engine webmasters even place link to the page titles.

As we say, the title element is one of the most crucial elements on a page. And then, avoiding use of same title text for all documents is strictly recommended. By placing same title on all pages will make it much harder for search engines, people browsing through search results, and site visitors to quickly find out what the document is about.

Using real headings means h1 - h6 elements for headings. But if these elements are used with graphics for headings, will not attract search engines much attention, however it will definitely give you the typeface you want. Do write valid, clean code. Big file size often let search engine spider to read it half and then crawl to other files. Hence one should get rid of things like useless font tags by using CSS, it will certainly reduce the file size, and thus will help search engine spiders only to read what it needs and speed browser loading.

4. User Friendly Url's

URL are one of the worst elements of the web from a user interface standpoint. However, Google views a website better if the website url are short, logical, and self-correcting. Such URLs can be acceptably usable.

User-friendly URL's are easier to type, and to remember. URL should define or name the product or category of a website dealing with. Say a website dealing with online store for homeopathy products having url www.homeopathystore.in would attract search engine robots more faster than a url as www.maplewood.com for the same website. Url's defining subject of a website helps the search engines to know what the site is about.

There are four characteristics that make URL's user-friendly

1. Short - Short Url's means the url should not be more than two levels deep. A url like www.creativewebpromotion.com/germany/toronto/place.htm would sound more better than www.creativewebpromotion.com/germany_country/toronto_city/place_area_no.htm

For defining a product in url we would recommend a url www.hoodiagordoniidietpill.org better than www.hoodia_gordonii_diet_pill_store.org

Short URLs are better because they're easier to type, easier to remember, and easier to write down or say out loud in conversation.

2. Lowercase - Url's should always be in lower case. Instead of using "placements.com/Employment/Greater_Toronto_Area/", use "placements.com/jobs/toronto". URL's mixed with capital nd lower cases are hard to remember harder to express loudly in conversations.

3. Plain language - Avoid using codes like "placements.com/Employment-??/$GTA_Toronto_Area+++/" New users would find it difficult to remember such url's

4. Conventional - Use conventional words in urls which every general user would type while searching for his destination. Say instead of typing "placements.com/employment/pink-city.htm" placements.com/jobs/jaipur.htm would sound more conventional and what actually users would use on web.

5. Link Building

Links form an important part when go through technicalities of a web page. Broken links on a web page prohibits search engine robots to go further in your websites. It even gives bad impression to the visitors. Many Seo webmasters make as many keywords related to a particular product and then place as many links of th keywords on their homepage. But google spiders take this as spamming. More than 90 links on a page are considered as spamming by search engine robots whether it includes external or internal links.

Backlinks or inbound better links to understand through reciprocal link exchanges is a very effective promotional and advertising tool. Building inbound links definitely improves your rankings in the search engines by raising your link popularity, increasing your website traffic, and providing a valuable resource for your website customers and visitors.

Well building links would have many bad effects too if links are build only with those sites having zero page ranks. But those sites would certainly benefit with such link exchanges. In the same way building quality links means exchanging links with high page rank sites would definitely benefit you too.

Key things for building quality links:

1: Use Terms that attract other people's interests.

It means make the website owners feel that they are going to be gained through this link exchange then only shall web site owners link to your site. You can do this by purchasing or trading with those website owners for links or by offering them content that is of enough interest to make them want to share it with their readers.

2. The other person should be made feel being important.

Everyone likes to feel special. Even a sweetest compliments about a specific article or resource available on someone's site can set the base for a polite link request. When they come to know that someone reads and enjoys their site, the site owner feels important.

3. Exchange links with websites that will bring you targeted traffic. Targeted traffic means visitors and/or customers that will be interested in your products or services.

4. Always keep your link title brief and free of long sentences.(aim for 200 characters or less).

5. Avoid capitalising all letters in your link title or description. It would count for spamming and would certainly look untidy.

6. Never remove a link partner from your site once they have agreed to exchange links with you and placed your link on their site. It gives an impression of fraud or misfiet.

6. Sitemaps/ Google Sitemaps/ ROR Sitemaps

Sitemap allows visitors to study all links in the website on a single page. It is a master list of all their site's pages for brief explaination to visitors. The purpose of this Sitemap is to help the visitors and search engines know about all features of your site in short span and easily.

When once the sitemap is ready we recommend submitting your sitemaps to google. Google accepts XML file of sitemap which allows webmasters to submit a master list of all their site's pages to Google for indexing.Any site who needs indexing from google spider can submit XML sitemap, However small websites very often dont require it. And well the sitemap submitted to google needs regular updates as the most current version of your site in Google's index can help in better ranking of pages in your websites.

As you probably know, sitemaps are important for making sure your site can be completely spidered and indexed by the search engines.

Another option for sitemaps are ROR Sitemaps. ROR is an exciting new sitemap tool that uses XML feeds to describe your website. These sitemaps are structured feeds that enable search engines to complement text search with structured information to better interpret the meaning of your site. With a ROR sitemap, search engines can better understand your products, services, images, newsletters, articles, podcasts, and anything else that you want to describe. For example, if you are selling products, a ROR file enables you to document your product names, descriptions, prices, images, availability, affilíate programs, and any other relevant information.

7. Translating Your Website Into Other Languages

Creative Web Solution helps you have the opportuníty to tap into this market while it's in an exponential growth phase with its special feature of multi lingual websites.