| In the past, it was easy to tell which
websites were professional and which ones were personal.
Today, though, many companies are learning that adds in
some of the best elements of personal websites into company
websites helps boost the bottom line. Plus, some small
companies are finding that blurring the line between professional
and personal websites gives them an edge over larger competitors.
The result is a hybrid personal-professional website style
that incorporates personal information and a personality
with a business aim.
If you haven’t seen this sort of website, you
likely will very soon. It can easily be seen by its
business aim (it’s generally trying to sell something
or is promoting a company) but also by its personal
tags (such as extended bios, lots of pictures of company
team members, and even a casual, “homey”
design).
There are lots of reasons why this type of hybrid site
might work for your business:
1) it permits you to put a real face, personality,
and voice on your online image. Several websites are
rather cold and impersonal. Often, this works with a
business image and with a specific business. However,
if you are selling something that has huge emotional
resonance – a babysitting service, for example,
or baby clothes – a human face permits clients
to trust you and feel good about doing business with
you. Similarly, if your business involves close relationships
between your team members and clients – you offer
a wedding planning service, for example – then
adding lots of information about the personality of
your team permits your clients to decide whether you
are the right business for them.
2) It permits you to seem like a perfect place business
rather than a conglomerate. Even if you are a huge business,
a hybrid site makes you company seem very approachable
and specialized, which can make clients more willing
to work with you.
3) It creates your business seem non-threatening, even
to those not used to doing business online.
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