Search Engine Friendly Web Design
Online to please your visitors and convert them into
customers, you can neither possibly overlook the extraordinary
significance of search engines (like Google, Yahoo,
MSN), nor forget the natural emphasis of your end users
for good looks and informative feel! You target optimum
conversion rate for maximum web traffic, translating
into two imperatives as regards your website design
- it must be user-friendly and search engine friendly!
Your window to sure success, the tips to a search engine
friendly are quite logical and easy to grasp. To begin
with, let us explore vital areas of mutual significance
for search engines and users, and build our strategies
upon them.
Keywords Next! Before you design your
website, research some 100 highly targeted keywords
relevant to your website business and zero down to keywords
that are often-used but produce lesser number of competing
websites. While too many keywords may squeeze away the
meaningfulness and finesse of the information from a
user's point of view, it may well declare the web page(s)
as 'doorway pages' to the search engines due to excessive
optimization for higher ranking.
Design Third! Look and organization
of your website invariably influence the interest and
impression of your end users, as well as, help search
engine spider’s rank your website. While images
enhance user experience, they may also slow website's
download time. You must make sure that images are used
only when meaningful. Keeping the graphics/images less
and light, with due use of alt tag including short descriptions,
is advisable. Cascading Style Sheets (CSS) aid consistent
layout, as well as, overall updating later. Keyword
optimized Meta and heading tags, with crisp titles and
descriptions, also help attract consequential search-engine
attention.
Navigation Fluent and intuitive navigation
is vital to satisfactory user browsing experience and
fruitful search engine optimization for obvious reasons.
It is indispensable to make sure that the organization
of your site is hierarchically logical and consistent.
It is advisable to include a site map if your site has
more than 10 pages. It is also wise to stick to obvious
descriptions/titles for navigation buttons/tools. It
is an absolute must that all internal web pages sport
a link to the homepage. This also increases the number
of links pointing to your home page.
Besides, it is a good idea to write concise HTML code
and keep the lengthy JavaScript codes in external files,
to enable search engine spiders scan matter rather than
code. It is also sensible to insert the DOC TYPE tag
at the top of each web page to keep them compliant with
browsers like Mozilla, IE5/Mac and IE6/Win. Healthy
user experience and higher ranking among SERPs are highly
interrelated. Search engine algorithms place natural
importance to popularity for ranking. In short, easy
to navigate and easy to use web design is a search-engine
friendly web design!
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