| Your website is where
your business resides -- it's like headquarter of an
offline company. Hence, it is important to practice
good design principles to ensure your site reaches out
to the maximum number of visitors and sells to as many
people as possible.
Ensure you have clear directions on the navigation
of your website. The navigation menu must be uncluttered
and concise so that visitors know how to navigate around
your website without confusion.
Decrease the number of images on your website. They
make your site load very slowly and more often than
not they are very unnecessary. If you think any image
is necessary on your site, ensure you optimize them
using image editing programs so that they have a minimum
file size.
Keep your text paragraphs at a reasonable length. If
a paragraph is too long, you should split it into separate
paragraphs so that the text blocks will not be too big.
This is important because a block of text that is too
large will deter visitors from reading your matter.
Make sure your website complies with web standards
at www.w3.org and make sure they are cross-browser compatible.
If your website looks great in Internet Explorer but
breaks horribly in Firefox and Opera, you will lose
out on a lot of prospective visitors.
Avoid using scripting languages on your site unless
it is absolutely essential. Use scripting languages
to handle or manipulate data, not to create visual effects
on your website. Heavy scripts will slow down the loading
time of your site and even crash some browsers. Also,
scripts are not supported across all browsers, so some
visitors might miss important information because of
that.
Use CSS to style your page matter because they save
a lot of work by styling all elements on your website
in one go. |
Web Promotion FAQs
